Dados é uma das principais e mais longevas publicações nas ciências sociais no Brasil. Criada em 1966, divulga trabalhos inéditos e inovadores, oriundos de pesquisa acadêmica, de autores brasileiros e estrangeiros. Editada pelo IESP-UERJ, é seu objetivo conciliar o rigor científico e a excelência acadêmica com ênfase no debate público a partir da análise de questões substantivas da sociedade e da política.
Dados vol. 42 n. 2 Rio de Janeiro 1999
Resumo
Based on observation of the mass medias political impact, this article analyzes the 1998 election campaign coverage by the main Brazilian TV news program, Jornal Nacional, broadcast by the Globo Network. A total of 72 different editions of the program were analyzed, identifying the weight allotted to various issues and the way they were framed within the news budget. Globos coverage prioritized the fait divers, while significant issues from the public agenda such as Brazils increasing unemployment, the drought in the Northeast, and even the election race itself were virtually ignored. Meanwhile, Globo treated the worsening economic situation essentially as the Administration itself did. The conclusion was that, based on the news budget and the focus given to stories, the news program objectively favored President Fernando Henrique Cardosos candidacy for reelection. The bias identified in these data calls attention once again to the urgent need to review the medias role in promoting political debate in Brazil.
Palavras-chave: mass media; elections; election campaign; reelection.
DOI: 10.1590/S0011-52581999000200002
Mídia e eleições: a campanha de 1998 na Rede Globo
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