Dados es una de las principales publicaciones de ciencias sociales en América Latina. Creada en 1966, publica trabajos inéditos e innovadores, procedentes de investigaciones académicas, de autores brasileños y extranjeros. Editada por IESP-UERJ, tiene como objetivo conciliar el rigor científico y la excelencia académica con un énfasis en el debate público basado en el análisis de temas sustantivos en la sociedad y la política.
Dados vol. 42 n. 2 Rio de Janeiro 1999
Resumen
Based on observation of the mass medias political impact, this article analyzes the 1998 election campaign coverage by the main Brazilian TV news program, Jornal Nacional, broadcast by the Globo Network. A total of 72 different editions of the program were analyzed, identifying the weight allotted to various issues and the way they were framed within the news budget. Globos coverage prioritized the fait divers, while significant issues from the public agenda such as Brazils increasing unemployment, the drought in the Northeast, and even the election race itself were virtually ignored. Meanwhile, Globo treated the worsening economic situation essentially as the Administration itself did. The conclusion was that, based on the news budget and the focus given to stories, the news program objectively favored President Fernando Henrique Cardosos candidacy for reelection. The bias identified in these data calls attention once again to the urgent need to review the medias role in promoting political debate in Brazil.
Palabras-clave: mass media; elections; election campaign; reelection.
DOI: 10.1590/S0011-52581999000200002
Mídia e eleições: a campanha de 1998 na Rede Globo
Português do Brasil
English