Dados is one of the most widely-read social sciences journals in Latin America. Created in 1966, it publishes innovative works, originating from academic research, by Brazilian and foreign authors. Edited by IESP-UERJ, it aims to reconcile scientific rigor and academic excellence with an emphasis on public debate based on the analysis of substantive issues of society and politics.
Dados vol. 51 n. 1 Rio de Janeiro 2008
Abstract
In the 1990s, when Brazil was experiencing 'trade opening', terms that were already dear to 'neo-liberal' ideals such as 'competitiveness', 'entrepreneurship', and 'success' slowly seeped into Brazilian societys imagination. Meanwhile, there was a sharp rise in membership in the Universal Church of the Kingdom of God, which defends the 'Theology of Prosperity'. In this article I examine information gathered through an ethnographic survey of worshippers at a UCKG congregation in Rio de Janeiro in order to expand the understanding of the aspirations, dispositions, and experiences of these lower-income social actors who chose to embrace this religious faith in the 1990s.
Keywords: autonomy, market, God, work
DOI: 10.1590/S0011-52582008000100001
Prosperity' in the 1990s: ethnography of the work commitment between worshippers and God in the Universal Church of the Kingdom of God
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