Dados is one of the most widely-read social sciences journals in Latin America. Created in 1966, it publishes innovative works, originating from academic research, by Brazilian and foreign authors. Edited by IESP-UERJ, it aims to reconcile scientific rigor and academic excellence with an emphasis on public debate based on the analysis of substantive issues of society and politics.
Dados vol. 47 n. 3 Rio de Janeiro 2004
Abstract
This article makes a theoretical reconstruction of a model for instrumental reason in language, using the notion of rhetoric. It takes persuasive language to be constitutive of instrumental reason, and analyses the possibility of pictorial representation of the operation of reason by sketching out the quasi-logical components of arguments made by actors in strategic discursive interaction, in cases collected from empirical contexts of the conflictive use of speech. The article closes with reflections on the consequences of its proposals for the theory of instrumental reason, and affirms that rhetoric is the place par excellence for political theory to operate the connection between molded intersubjective rationality and strategic action.
Keywords: political rhetoric, instrumental reason, strategy of persuasion
DOI: 10.1590/S0011-52582004000300005
Rhetoric as an analytical model of instrumental reason: theoretical and empirical approaches