Article



Dados vol. 41 n. 2 Rio de Janeiro 1998

Auto-Retratos da Classe Média: Hierarquias de "Cultura" e Consumo em São Paulo

O’Dougherty, Maureen

Abstract

Based on 17 months of field research in São Paulo (1993-94), this paper examines how middle-class adults in 42 surveyed households verbalized their class identity during the inflation crisis. It concludes that consumption (goods and practices) are foundational to their class definitions, both in relation to other major classes and to other middle-class sectors.

Keywords: consumption, class, middle-class

DOI: 10.1590/S0011-52581998000200005

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Auto-Retratos da Classe Média: Hierarquias de "Cultura" e Consumo em São Paulo