Dados is one of the most widely-read social sciences journals in Latin America. Created in 1966, it publishes innovative works, originating from academic research, by Brazilian and foreign authors. Edited by IESP-UERJ, it aims to reconcile scientific rigor and academic excellence with an emphasis on public debate based on the analysis of substantive issues of society and politics.
Dados vol. 59 n. 2 Rio de Janeiro abr./jun. 2016
Abstract
ABSTRACT This article proposes a theoretical and methodological exercise regarding the political scenario of newspapers in Brazil and their insertion in different market systems, namely, the information market, the advertising market and the public discursive market. Taking these systems into account, and with data collected from several sources, it seeks to interpret the current editorial and political partisan trends in the sector, in the context of the economic, technological and institutional constraints that the current political conjuncture has created. In this sense, it emphasizes how, within this process, the recent partisanship of public opinion-shaping media in Brazil can be understood from the prism of an effort to foster their readership’s loyalty, entailing immediate political impacts, but with still nebulous market implications in the near future.
Keywords: political communication, written press, market communication, media and partisanship, political conjuncture
Future Market: The Political Economy of the New Partisanship in the Brazilian Press
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